“Allowing a seamless transition from product photography into content creation”

When we first opened the new box to behold the Eclipse we were amazed at our new addition to the family.  The anticipation that was built around this innovation in photography was tangible. We invited many small startups to come and demonstrate its usefulness to them. What these small brands came up with was truly amazing - a demonstration of pure creativity for online content.

Our creative world felt limitless. We were allowing a seamless transition from product photography into content creation with a single set-up. The ability to use the Eclipse for both video and photo formats made getting everything you need under an hour sound crazy. But innovation started with crazy.

Our Eclipse along with the Horizontal and Live systems is unique easy-to-use machines that have integrated photographic software. Basically, it means that when you export your images, they are online ready, instantly. You do not have to be a photographer or expert to have beautiful images.

Easy-peasy content creation and marketing

Our systems easily take off the pressure while you focus on being creative.  Think flatlay, lifestyle, visually pleasing imagery. Sounds good right.  These are the things your customer wants to look at from time to time. Fill your IG profile with these images and see a rise in engagement. Keep the clean simple product images for your website. Beautiful videos created in minutes.

Video is used by marketing departments as part of their marketing tools. According to Animoto: 71% of B2B marketers and 66% of B2C marketers use video marketing. A 2020 report by Wyzowl indicates that  84% of people say they’ve been convinced to buy a product or service by watching a brand’s video and is part of the shopping experience. Google stats showed that 55% of consumers watch online videos about products before purchasing, making video the perfect opportunity to win your customer over.

Conclusion

Video is the future for selling online. It allows the customer to go beyond the limitations of photography and create a more realistic experience for your consumer. Product video has increasingly become the favourite with customers during their buyer’s journey. It is their preference over reading about the product. So my suggestion is, look at way that you could incorporate video into your customer’s experience.

Need help?

Would you like a consultation to evaluate the state of your product shots currently online? Send us an email and we can help you out! info@enhanceretail.com