“Studies show that viewers are able to retain 95% of a message in a video compared to the 10% when reading written text.”

We love video and what it does for our clients. We have seen them create quite unique videos for their brands. So start with a foundation - our unique product-focused video feature on our Eclipse or Live. We always ask our clients in consultations - what is it you want your product to tell your customer? And how much of that information is really sticking?

In our research for this post, we looked at what some experts were saying. Benjamin Chacon, from Later.com wrote an interesting article which addresses the recent decrease in Instagram engagement for most brands. The engagement has dropped from 3-5% to 1-2%. That is quite a decrease and even though that may sound disheartening. Statistics by Hubspot state: Social media posts with video have 48% more views. It seems that the online world is moving more and more towards using video as their tool of communication. And videos on cellphones are the most consumed content on all social platforms. The genius behind our StyleShoots systems is that they are designed for vertical videos so that your videos are mobile-friendly.  

Take the first ten seconds to really engage

Take the concept of the elevator pitch and minimise it to ten seconds. Condense the vital parts of your brand’s offering and add that information to your video. According to Wistia.com Videos under two minutes long get the most engagement. It is that first ten seconds which makes the difference to whether that your potential customer watches the rest of the video.

Using video, we assume, could be the answer to boosting your engagement with your audience. Our reasoning is based on stats we have collected from various sources. Marketing Sherpa stats says that “Videos attach 300% more traffic and help to nurture leads.”. Video is the future of communication. People often will prefer watching a video about a product that actually reading up on it. It’s the easier way of retaining information, especially with people being visually attentive beings. Hubspot.com recorded these stats in their 2020 marketing report that nearly 50% of internet users look for videos related to a product or service before visiting a store. We would suggest incorporating more video content and test these with your audience because every audience has their own preferences.

Conclusion

Thinking about getting some high-quality product videos? We were thinking that too. Our systems create product-focused videos in minutes that are upload-ready every time. There are many ways to create your ideal content, but to truly increase and retain your engagement, consider adding video content to your planner. If you are unsure which kind of video content to start off with, have a look at our (link)post. Find your brand’s appropriate style and create beautiful, product-focused videos.

Need help?

Would you like a consultation to evaluate the state of your product shots currently online? Send us an email and we can help you out! info@enhanceretail.com