Using product photography to your advantage

What you see is what you get

A world’s famous saying but we cannot deny that there is a hefty amount of truth behind it. In the world of online shopping, the growing need for visual content to satisfy the consumer is advancing. Unfortunately, if you are not advancing too, your product sales will not reach its highest potential.

As always, we come through with the information on how to create better opportunities for your product to succeed in the diverse world of eCommerce. We reiterate that high-quality images are needed for your website and will surely assist your customers in their purchasing decisions. But today, we take it a step further and use product photography as the proverbial double-edged sword - improve your marketing game too.

Simply using photos of your product online increases your ‘searchability’ on the internet. Make use of the images that highlight your products benefits and reasons why the customer should purchase it. Interest your customer by using different techniques to highlight your product. Create a fun scene, showcase its varieties, create a visual story etc. Create a relationship between your ideal customer and your product. What does that look like?

Product photography can be used as advertising on different platforms

Remove the idea that product photography can only be used as a representation of your product. By doing that you see the real value behind product photography. Use the images to create great advertising campaigns or catalogues or social media posts. When you have high-quality images, you could use them for web banners or a front page. You don’t always have to have glammed-up images, sometimes the simple product shot allows the consumer to focus on only the product and not get distracted by the surrounding.

“According to many experts, lifestyle, product photography is not a very efficient tool in selling products. It is sometimes argued that the product photography concentrates more on the environment and thus the product tends to disappear into the ambience.” - Red chilli design

Conclusion

Good marketers and advertisers know how to use your normal product photography and turn it into successful and effective marketing tools. Don’t just see your photographs of your product as the representation, see it as the first layer to all you can create from that. Lead your customer to your product by your product shots and see their reaction to your product than the glammed up bits.

Need help?

Would you like a consultation to evaluate the state of your product shots currently online? Send us an email and we can help you out! info@enhanceretail.com